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| "It comes down to how your customer experiences the brand – and how that brand makes a person feel" - Alex Allwood |
Google My Business is a free tool by Google which help us to promote our Business and business website. This tool gives us the power to attract and engage customers when they are searching for our type of business on Google.
This Tool gives our business, a presence on Google Search and Maps, allowing us to post photos of products add/edit your business details. Customer engagement for better results can be seen in Insight and encourage more interaction with customers from the Customers tab.
Once we made our Business Profile on Google my Business
there are
4 tips which I would suggest to boost your
Business on Google my Business
1. Use new GMB Tools
Google Marketing Kit, allows us to
create posters, free stickers, and social media posts for advertising and
promoting business. It allows users to follow business profile just as facebook
or Instagram.
The client get access to
a. Photograph posted by you
b. Product updates
c. Offers
d. Events
e. GMB Social posts
f. Q & A
g. Hours
2. Encourage Reviews
Source : Google
When we showcase our work, products and tell about services we offer, we also have to build trust for our business in the mind of client who is watching. Reviews are one of the best way to increase our creditability and to grow our business profile. We have to reach to happy customers to leave good reviews for us.
3. Respond to negative reviews
Source : Google
Catering to customers lead to good
business and sometimes bad business too, and if something goes wrong, be
understanding, address it then and there and try not to let people unhappy.
When negative review appear – apologize and empathize them which show that you
care about the client even after they depart your services.
4. Avoid Shortcuts
As technology is upgrading, Goggle
tool is also very smart, if someone tries to cheat like keyword stuffing,
creating doorway pages or content copying, it catches. It can catch fake
reviews and flag them, which backfire on your online reputation.
It is win-win situation for all, if
we follow these tips, we not only boost our business online but can get great
benefit and earning from this tool by search giant Google.
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